HARDWOOD that FILTRATES THE AIR !

THE EQUIVALENT OF HAVING 3 TREES IN YOUR HOME

Pure Genius, by improving indoor air quality (5 to 7 times more polluted than outdoor air), contributes to your health and that of your loved ones in many ways:

Reduction of respiratory problems (asthma, allergies) and diseases of the immune system;

Reduction of potentially carcinogenic fumes (formaldehyde, solvents, volatile organic compounds and other air pollutants);

Decomposition of up to 99.6% of bacteria, viruses and molds;

Reduction of stubborn odors (cooking, cigarette smoke, animal urine, etc.);

Better dispersion of hardwood cleaners, making your floors easier to clean and cleaner.

FILTER UP TO 85% OF THE AIR IN YOUR HOME

Innovative technology originally developed in Danemark and patented in Sweden (Välinge) for building windows, Lauzon Flooring acquired the technology to offer wood floors that filter indoor air.

PROVEN EFFECTIVENESS

The principle is titanium dioxide molecules embedded in the floor finish which, activated by light, decompose the toxins (VOCs) contained in the air into healthy molecules (H2O / CO2), thus making your indoor air up to 85% purer.

PURE GENIUS IS INCLUDED ON ALL DESIGNER SERIES PRODUCTS AND IS AVAILABLE AS AN OPTION ON MOST LAUZON FLOORING PRODUCTS.

OUR LAMINATES are WATER RESISTANT !

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THE PROCESS

Our factory-made water-sealing treatment consists of a water-repellent sealer uniformly applied by a specialized device around the perimeter of each floor slats (4 sides) on the production line, making the critical floor area, the joints, much more resistant to damage due to infiltration of liquids into them. So, a minor spill of liquid will not cause any damage to the floor. Do not confuse water-resistant and waterproof: a major damage such as flooding will permanently damage the floor.